Experience Jane Baxter Lynn, far right at back, serves as mentor to AWC UT Austin Student Chapter members JBL Strategies Principal Jane Baxter Lynn Jane Baxter Lynn, lead consultant at JBL Strategies, is an experienced strategic planner, facilitator, and communications specialist focused on clarity and relevance of positioning and messaging.  Jane has spent more than two decades in international public relations, corporate communications, marketing and association management.  She has worked in Belgium, France, South Africa and the United States, where she now resides.  Non-profit management, Intern mentoring and management programs, and sustainability are her passion. Jane has gained a solid reputation for providing clients with effective strategic counsel; developing results-oriented solutions, and bringing together diverse parties to achieve a common goal.  Her extensive experience in the Travel & Tourism, and wine industries, gives her a unique ability to help develop business in the growing wine tourism sector. Jane's responsibilities have included management of global, national and regional communications, addressing both external and internal audiences.  Her success has been in creating and implementing business development strategies to achieve a competitive advantage for her employers' and clients' businesses. Jane has a proven track record in: Significantly raising awareness of her employer's organization among key constituents Building and marketing consumer brands Initiating successful internal and external communications campaigns Internet marketing development Effective editing skills Crisis and issues management Facilitating the strategic planning process and bringing together diverse parties into a cohesive group to achieve common goals Building intern capabilities Providing effective counsel on the implications of a project, unexpected situations or proposed actions, particularly with reference to reputation management or crises. She has: Wide-ranging knowledge of local, national and international markets An extensive national and worldwide network Expertise to analyze situations quickly and provide prompt contributions Aptitude to "see" the big picture and to work with executive management to find a positive solution or achieve project goals Launched new products and services Established solid foundations and infrastructures for previously volunteer-only non-profits Hired, managed and conducted audits of PR firms Hired and managed interns effectively Developed and implemented communications and integration plans for acquisitions and mergers Presented PR and presentation skills workshops to diverse audiences. Career includes: JBL Strategies - Principal U.S. Green Building Council Central Texas - Balcones Chapter - Executive Director TourismRoi - Executive Vice President Sales & Marketing Washington Wine Commission - Executive Director Long Island Wine Council - Executive Director HFS Inc. - Vice President Corporate Communications World Travel & Tourism Council - Director, Corporate Communications Budget Rent a Car - Corporate Communications Advisor Holiday Inn Worldwide - Director, Public Relations (Europe, Middle East & Africa) Qualifications: Bachelor of Social Science, University of Natal Public Relations Diploma, Natal Technikon (First Class pass) WSET Advanced Certificate, International Wine Center, New York Volunteer Activities: Association for Women in Communications - past National Board member and founder of AWC's National Marketing & Communications Committee; past co-chair of the Clarion Awards Committee, and chair of the AWC Austin Chapter's annual Banner Brunch Silent Auction Committee 2009 Austin Children Shelter's Marketing Advisory Committee and ACS Guild volunteer Auburn Symphony Orchestra advisor for business development, marketing and communications Canine Companions for Independence national advisor and East End coordinator Southold Historical Society public relations and marketing committee Jane is a writer and presenter on a variety of topics related to marketing and communications, including branding; the importance of partnerships in communications; Fundamentals of Planning in Communications; Websites as Personal Assistants; Using a PR Agency; Principles of Communications; Guerilla Marketing, and Protecting your marketing and communications identity and materials.   She also writes food and travel features for on-line lifestyle magazine www.showcook.com. Enjoy Jane's articles on Austin, Seattle, Washington D.C. and the Four Seasons Restaurant, New York at http://www.showcook.com/?s=jane+baxter+lynn.